A Study of Logos

Tostitos

If u look at the center of this logo, you can see two people enjoying a Tostito chip with a bowl of salsa. This logo conveys an idea of people connecting with each other.

Eight

In  this logo every letter is made of the number 8. 

Elefont

This logo might look like a simple letter, but don't be fooled: you can see a part of an elephants trunk in the negative space inside the letter e.

 

Baskin Robins

The old logo of Baskin Robbins had the number 31 with an arc above it. The new logo took this idea to the next level. The pink parts of the BR still form the number 31, a reference to the 31 flavors.

Roxy

Roxy is a company that specializes in clothing and accessories for girls who love snowboarding, surfing The company is actually a part of Quiksilver. The Roxy logo is made of two Quiksilver logos that form a heart.

Formula 1

At first, this logo might not make much sense. But if you look closely, you'll see the number 1 in the negative space between the F and the red stripes. I also love how this logo communicates a feeling of speed.

Northwest Airlines

This simple looking logo actually carries a lot of information. First of all you can see the letters N and W, the first two letters of the brand name. But what most people don't see is the compass that points to the Northwest, another reference to the brand name. 

 

GreenLabs

I know this logo looks like a simple, boring green tree, but if you look at the tree crown, you'll see that it can also be interpreted as a brain. The logo lays emphasis on the strong intellectual capabilities of the companys staff and also reflects green and labs parts of their name.!

Unilever

Unilever is one of the biggest producers of food, beverages, cleaning agents and personal care products. They produce a huge amount of different products and they wanted to reflect this in their logo. Each part of the logo has a meaning. For example: the heart represents love, care and health - feeling good, a bird is a symbol of freedom. Relief from daily chores getting more out of life.

Carrefour

Carrefour is one of the biggest European retailers, and its also French for crossroads. The logo symbolizes this word via two opposite arrows.
They also added the first letter of the name, because if you look closely you'll see the letter C in the negative space between the two arrows. 

Milwaukee Brewers

The Milwaukee Brewers is a professional baseball team from Milwaukee, Wisconsin (well, duh). Their logo is actually made up of the letter M ( on top ) and B ( below the M ). These two letters also form baseball glove.

Sun Microsystems

The Sun logo is one of the most famous ambigrams in the world. You can read the brand name in every direction; both horizontally and vertically. This logo was designed by professor Vaughan Pratt of the Stanford University.

Amazon

This logo doesn't seem to hide much at first sight, but it gives you a little insight in the philosophy behind the brand. First of all, the yellow swoosh looks like a smile: Amazon wants to have the best customer satisfaction. The swoosh also connects the letters a and z, meaning that this store has everything from a to z. 

Hartford Whalers

This logo also uses a negative space to create the letter H. You can see three different parts: the letter H and W and a whales tail in blue.

Sony Vaio

Sony Vaio is a well known brand of laptops. But did you know that the name Vaio logo also had a hidden meaning? Well, the first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing the digital signal. 

NBC

The NBC (National Broadcasting Company) is one of the biggest American television networks. I think most of you have already seen the peacock in this logo. The peacock has 6 different tail feathers, referring to the six divisions at the time that this logo was created. The peacocks head is flipped to the right to suggest it was looking forward, not back.