Pepsi Introduces Vending Machine with Social Vending Technology

Companies which are able to experiment and embrace new technology usually innovate new ways of doing business and helping consumers consume products. In a similar effort, PepsiCo is introducing a new vending machine over the coming months in the US. The specialty of this vending machine is about the Social Vending Technology it uses. PepsiCo demonstrated the prototype model machine at the National Automatic Merchandising Association’s One Show in Chicago.

Pepsi’s Social Vending machine allows a user to send a gift to a friend by selecting a beverage and entering the details of the receiver (like name, cellphone number, custom text message etc). The recipient is sent a system code which can be redeemed at any PepsiCo Social Vending System.

“Social Vending extends our consumers’ social networks beyond the confines of their own devices and transforms a static, transaction-oriented experience into something fun and exciting,” said Mikel Durham, an innovation officer at PepsiCo Foodservice.

PepsiCo’s Social Vending System is the baby of PepsiCo’s New Equipment Innovation group – the group aims to use latest and emerging technologies to give customers experience of the brand through equipment.